During the online booking process, guests are prompted to pick an available time slot for their desired activity. But what if they were shown that they could save by booking at a less popular time?
BMI’s Dynamic Pricing feature allows FEC owners to customize and display price differences for corresponding days/times. This gives guests the option of booking for a reduced fee during slower times.
Wait, doesn’t that mean less money?
On the contrary! Peak times will always bring in the crowds. And anyone who has worked in a family entertainment center knows:
How stressful the weekend crowd can be on staff and resources.
The dilemma of balancing earning potential and operation costs during non-peak times.
What if a mom could see that having her son’s laser tag birthday party would cost her 25% less on Wednesday instead of Saturday (which also might already be fully booked)?
Or imagine if the HR manager realized that booking that team-building event before noon rather than after would cost $5 less per person?
Offering your guests reduced prices for off-peak hours allows you to avoid crickets during the weekdays, reduces the amount of frustrated visitors who have to endure long wait-times during the weekend, and gives more options for event reservations once weekends are fully booked.