After two decades, the leading software solutions provider has rebranded, showing its core values as it continues to grow.
BMI Leisure has been providing software solutions for the leisure industry for over 20 years. After helping more than 300 entertainment venues around the globe to achieve their goals, the firm identified the need for a strengthened identity and presented a new brand and website in September 2022. With the merging of two former brands, the karting-focused SMS-Timing and the entertainment and leisure-focused BMI Leisure, the firm has made clear its core values as it prepares for another two decades at the forefront of the industry.
The company is well known for its leading all-in-one solution. This helps entertainment businesses optimize their operations across multiple touchpoints and locations. It also improves the guest experience and automates marketing processes. Its adaptable software automates rote tasks like online booking and waiver management and enables customers to capture relevant data that can benefit commercial campaigns and marketing automation.
In the wake of this rebrand and following the news that BMI Leisure has recently exceeded its growth targets with year-on-year revenue growth of over 35%, blooloop spoke to the company to find out more about its values and its guest-focused solution.
A complete solution
The company began 20 years ago under the name SMS-Timing with an innovative solution for the operation of karting centers. This soon led to the creation of a second arm of the business, BMI Leisure, to bring the successful product to more entertainment businesses, from FECs and bowling centers to trampoline parks and more.
Mark Lebouille, CEO of BMI Leisure, explains more:
“We originally started as specialists for the go-karting industry, providing them with an all-in-one software solution both for the ERP, to optimise their business processes, and for CRM and marketing automation, to optimise their revenues and commercial offerings. We then expanded that to the adjacent markets and over verticals in the industry.”
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