Back to resources overview

BMI Leisure: a guest-first all-in-one solu­tion for the enter­tain­ment indus­try

By Ibrahim Yousef22 Nov 2022

After two decades, the lead­ing soft­ware solu­tions provider has rebrand­ed, show­ing its core val­ues as it con­tin­ues to grow.

BMI Leisure has been pro­vid­ing soft­ware solu­tions for the leisure indus­try for over 20 years. After help­ing more than 300 enter­tain­ment venues around the globe to achieve their goals, the firm iden­ti­fied the need for a strength­ened iden­ti­ty and pre­sent­ed a new brand and web­site in Sep­tem­ber 2022. With the merg­ing of two for­mer brands, the kart­ing-focused SMS-Tim­ing and the enter­tain­ment and leisure-focused BMI Leisure, the firm has made clear its core val­ues as it pre­pares for anoth­er two decades at the fore­front of the indus­try.

The com­pa­ny is well known for its lead­ing all-in-one solu­tion. This helps enter­tain­ment busi­ness­es opti­mize their oper­a­tions across mul­ti­ple touch­points and loca­tions. It also improves the guest expe­ri­ence and auto­mates mar­ket­ing process­es. Its adapt­able soft­ware auto­mates rote tasks like online book­ing and waiv­er man­age­ment and enables cus­tomers to cap­ture rel­e­vant data that can ben­e­fit com­mer­cial cam­paigns and mar­ket­ing automa­tion.

In the wake of this rebrand and fol­low­ing the news that BMI Leisure has recent­ly exceed­ed its growth tar­gets with year-on-year rev­enue growth of over 35%, blooloop spoke to the com­pa­ny to find out more about its val­ues and its guest-focused solu­tion.

A com­plete solu­tion

The com­pa­ny began 20 years ago under the name SMS-Tim­ing with an inno­v­a­tive solu­tion for the oper­a­tion of kart­ing cen­ters. This soon led to the cre­ation of a sec­ond arm of the busi­ness, BMI Leisure, to bring the suc­cess­ful prod­uct to more enter­tain­ment busi­ness­es, from FECs and bowl­ing cen­ters to tram­po­line parks and more.

Mark Lebouille

Mark Lebouille, CEO of BMI Leisure, explains more:

We orig­i­nal­ly start­ed as spe­cial­ists for the go-kart­ing indus­try, pro­vid­ing them with an all-in-one soft­ware solu­tion both for the ERP, to opti­mise their busi­ness process­es, and for CRM and mar­ket­ing automa­tion, to opti­mise their rev­enues and com­mer­cial offer­ings. We then expand­ed that to the adja­cent mar­kets and over ver­ti­cals in the indus­try.”

You can con­tin­ue read­ing this arti­cle by access­ing the full ver­sion in blooloop.