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Digital Marketeer

Are you a digital marketeer at heart? Do you want to become part of a SaaS scale-up? Read on.

Job description

We are looking for a digital marketeer to join our marketing team. Your main respon­si­bility will be to create demand generation campaigns – with a key focus on generating as many MQLs as possible to support our company’s growth. You will work closely with sales to manage the lifecycle stages of incoming traffic, and achieve high conversion rates.

You focus on delivering the right content and conver­sa­tions throughout the customer journey. Because of that, you have outstanding commu­ni­cation skills and know how to translate our messages to the right audience. Furthermore, you are result-driven, assertive and carry a great sense of respon­si­bility.

Your job respon­si­bi­lities include:

  • Set-up of demand generation campaigns, with a focus on MQL generation
  • Content creation to support these campaigns and our thought leadership strategy
  • Creation of brand awareness, email marketing, lead generation, and lead nurturing campaigns
  • Managing the contact database and workflows in HubSpot, own the lifecycle stages
  • Having a clear focus on our buyer/​candidate persona and know how to reach them
  • Publishing content on our websites and social media to back your campaigns
  • Conti­nuous optimi­zation

Your quali­fi­ca­tions


  • Are fluent in English. Both spoken as written
  • Have a Bachelor’s or Master’s degree
  • Have experience with B2B digital marketing, such as SEO, content marketing, SEM, social media, adver­tising and email marketing
  • Have experience with marketing automation and CRM (prefe­rably HubSpot)
  • Have experience with CMS (prefe­rably Craft)
  • Are result oriented
  • Have a can-do attitude, work indepen­dently and proactive
  • Have an eye for detail and are a perfec­tionist
  • Can manage your own projects and time
  • Are eager to learn new things, and dare to color outside the lines
  • Are versatile and flexible, and able to switch easily from one different kind of task to the other

An affinity with tech is a plus.

Our offer

BMI Leisure provides you with all the conve­niences that make your work, personal development and life as balanced and enjoyable as possible.

We aim to be successful by growing together. That’s why we are committed to bring you to your full potential by leveraging and growing your skills and expertise. We offer ample oppor­tu­nities to grow alongside the company, allowing you to have signi­ficant impact and stimulate your own career path.

We strive for an inclusive internal culture that’s built on trust and provide you with freedom and flexi­bility to fulfill your role. We expect an equal commitment and​“can-do” mentality to go the extra mile and maintain pole position.

At BMI Leisure, we offer an inspiring and energizing environment, and a highly motivated team to work with in an inter­na­tional context. On top of a compe­titive salary and the usual perks, we can offer you a share in our joint success through our employee equity plan.

About BMI Leisure

BMI Leisure is an established SaaS company in the leisure industry. We help enter­tainment centers worldwide optimize their full opera­tional flow across venues. And that’s not all. Our all-in-one solution enhances guest experiences, automates marketing efforts and offers 24/7 support.

We’ve been surf­ing the waves of this indus­try for over 20 years. And while the water’s not always been nice and steady, we keep on expand­ing and improv­ing.​How? you may won­der. Thanks to a grow­ing team of 30 experts from over 15 nation­al­i­ties. And of course, the over 300 enter­tain­ment cen­ters from 70 coun­tries who believe in us and con­tin­ue to trust us as the best part­ner for their growth.

Apply for this vacancy

Does all this sound compe­lling to you? Go ahead and apply by sending us your CV and motivation letter to hr@​bmileisure.​com. Subject name: Digital Marketeer Applicant.

Or you can call +32 14 560 070 and ask for Henri.