BMI Leisure is thrilled to announce our newest addition to the team, Jolijn Janssens, as our International Business Developer for the BNL, UKI, and the Nordics.
With over ten years of experience in multiple commercial roles in the UKI and the BNL, Jolijn brings a wealth of expertise to the table. She holds a Master’s degree in Political and Social Sciences and has also headed her own start-up for two years, which further broadened her perspective on growing businesses. Her expertise includes scoping markets, seizing verticals, designing value propositions, identifying win-win partnerships, and building strong customer relationships.
As our International Business Developer, Jolijn will be focusing on growing our business by designing a go-to-market strategy and getting to know the personality, dynamics, and needs of Northern Europe. Her efforts will help us strengthen our unique selling proposition and build better relationships with our customers and partners.
Jolijn is attracted to the niche market of the leisure industry and BMI Leisure’s commitment to building and aligning its value proposition for customers. She is also excited about the opportunity to leverage her skills and experience to contribute to the company’s growth while working with a talented cross-functional team.
In her spare time, Jolijn loves to travel and explore new cities, especially in good weather. We are thrilled to have her on board and look forward to seeing her thrive at BMI Leisure.
Please join us in welcoming Jolijn to the team and wishing her all the best in her new role as our International Business Developer. We can’t wait to see the impact she’ll make on our company’s growth and success.
![](https://bmileisure.imgix.net/uploads/default/BMI-Leisure_Jolijn-Janssens.jpeg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=992&ixlib=php-3.3.1&q=82&usm=20&w=992&s=4dcaa294620f28b93af78960df23256b 992w, https://bmileisure.imgix.net/uploads/default/BMI-Leisure_Jolijn-Janssens.jpeg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1984&ixlib=php-3.3.1&q=61&usm=20&w=1984&s=14034ebd5300839869f9cb12674da7e5 1984w, https://bmileisure.imgix.net/uploads/default/BMI-Leisure_Jolijn-Janssens.jpeg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=720&ixlib=php-3.3.1&q=82&usm=20&w=720&s=5511a1ce4b24a3144b30f634aabe12a8 720w, https://bmileisure.imgix.net/uploads/default/BMI-Leisure_Jolijn-Janssens.jpeg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=480&ixlib=php-3.3.1&q=60&usm=20&w=480&s=f9b920743105569e241f751b21764542 480w, https://bmileisure.imgix.net/uploads/default/BMI-Leisure_Jolijn-Janssens.jpeg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=288&ixlib=php-3.3.1&q=60&w=360&s=659eef6889048a9cc61b342cd3b16d7d 360w)
Lee mas
![](https://bmileisure.imgix.net/uploads/default/BMI-Leisure_New-client-Capital-Karts.jpg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=360&ixlib=php-3.3.1&q=82&w=480&s=d3df42ea875278d56bb09d029fd06635 480w, https://bmileisure.imgix.net/uploads/default/BMI-Leisure_New-client-Capital-Karts.jpg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=720&ixlib=php-3.3.1&q=61&w=960&s=6c88ba6a62e69d711f61a5f5af82eb52 960w, https://bmileisure.imgix.net/uploads/default/BMI-Leisure_New-client-Capital-Karts.jpg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=270&ixlib=php-3.3.1&q=82&w=360&s=610ceb3edf6091bdac1fd3957e475651 360w, https://bmileisure.imgix.net/uploads/default/BMI-Leisure_New-client-Capital-Karts.jpg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=540&ixlib=php-3.3.1&q=61&w=720&s=ae4683820dc8984f5e2d0d69af6441c1 720w)
New client Capital Karts
![](https://bmileisure.imgix.net/uploads/default/1-2.jpg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=360&ixlib=php-3.3.1&q=82&w=480&s=32b48e30b2b3e6c61cbdf08401229378 480w, https://bmileisure.imgix.net/uploads/default/1-2.jpg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=720&ixlib=php-3.3.1&q=61&usm=20&w=960&s=d0cf6f9e10120026b374b8d204d06376 960w, https://bmileisure.imgix.net/uploads/default/1-2.jpg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=270&ixlib=php-3.3.1&q=82&w=360&s=0871882bf23e32c3c72dab6c1b5fb0b9 360w, https://bmileisure.imgix.net/uploads/default/1-2.jpg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=540&ixlib=php-3.3.1&q=61&w=720&s=953553b0f6200d23930d3a8c5b225080 720w)
New client Ice Park Mexico
![](https://bmileisure.imgix.net/uploads/default/BMI-Leisure_FoodKart-4.jpg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=360&ixlib=php-3.3.1&q=82&usm=20&w=480&s=2d9887e9717c99c1e1015928d325c9ec 480w, https://bmileisure.imgix.net/uploads/default/BMI-Leisure_FoodKart-4.jpg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=720&ixlib=php-3.3.1&q=61&usm=20&w=960&s=5bcb572c7f293df012aea64dba079226 960w, https://bmileisure.imgix.net/uploads/default/BMI-Leisure_FoodKart-4.jpg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=270&ixlib=php-3.3.1&q=82&w=360&s=867c856165ac175907027d69d32b0541 360w, https://bmileisure.imgix.net/uploads/default/BMI-Leisure_FoodKart-4.jpg?auto=format&crop=focalpoint&domain=bmileisure.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=540&ixlib=php-3.3.1&q=61&usm=20&w=720&s=cc7817162918328c758b6677c89a122e 720w)