Racing into the Future with BMI Leisure

Initially starting out with SMS-Timing (now BMI Leisure), SIK temporarily switched to another software provider before returning to BMI Leisure in 2024. This renewed partnership reflects a shared commitment to innovation, reliability, and great customer experiences. As Marissa O’Gara, co-owner of SIK, explains, “We were familiar with BMI Leisure from our initial days, and when we faced limitations with our previous software, it was clear BMI Leisure offered exactly the proactive and innovative support we needed.”

Overcoming Technical Challenges

Before rejoining BMI Leisure, SIK faced significant operational challenges, particularly with timing accuracy and system stability. Frequent system outages, registration issues, limited branding options, and surcharges negatively impacted both guest satisfaction and operational efficiency. Marissa recounts, “Our timing software would fail during peak hours, severely disrupting our events. There was minimal support, and customer registrations created a lot of confusion with duplicate accounts.”

Seamless Integration and Better Customer Experience

Switching back to BMI Leisure immediately resolved these issues. The integrated booking and timing systems now automatically synchronize customer bookings with race scheduling, reducing human error, eliminating overbookings, and simplifying guest registrations. Guests now enjoy a smoother experience while booking activities online, also utilizing gift cards and discounts seamlessly, and receiving branded (and automated) communication directly from SIK.

Marissa also emphasizes the importance of BMI Leisure’s mobile app, saying:

"Having racing history, licenses, and bookings all in one place has greatly improved the guest experience."

Par Marissa O'Gara,Co-owner, Speedway Indoor Karting

📈 What SIK gained by returning to BMI Leisure

Work smarter – Integrated tools automate operations like booking, scheduling, and communication, reducing manual effort.
Delight guests – A seamless digital experience makes it easy for guests to book, race, and return.
Empower your team – Reliable systems mean staff spend less time fixing issues and more time with customers.
Control your venue – Rock-solid system performance ensures smooth operations, even during peak times and events.
Grow faster – With better tools and guest satisfaction, SIK is set up to scale confidently.

Innovative Tracks for Every Racer

SIK offers two distinct tracks: a European-inspired, multi-level road course with challenging turns and high-speed straights, and a unique slick oval track designed to mimic the thrill of dirt-track racing. This dual-track setup allows SIK to cater to a wide range of racing enthusiasts and host exciting events like their popular Champions League, which creatively combines both tracks for an exciting competition.

Exceptional Support and Future Growth

BMI Leisure’s proactive approach is what truly sets it apart. “Their willingness to tackle challenges head-on aligns perfectly with our philosophy,” Marissa notes. “When we have ideas or face new challenges, the response from BMI Leisure is always, ‘Let’s try it!’ This support gives us the confidence to innovate and grow.”

With BMI Leisure’s robust platform and commitment to innovation, SIK is perfectly positioned for continued success and expansion.

“BMI Leisure's willingness to tackle challenges head-on aligns perfectly with our philosophy,”

Experience Speedway Indoor Karting

Ready to experience it all yourself? Visit Speedway Indoor Karting and discover racing excitement like no other. For more information, bookings, or a sneak peek, visit their website, online booking platform and social media channels.

Interested in elevating your own entertainment venue? Contact us for advice or a free demo and start driving your business forward.