BMI Leisure is thrilled to announce our newest addition to the team, Jolijn Janssens, as our International Business Developer for the BNL, UKI, and the Nordics.

With over ten years of experience in multiple commercial roles in the UKI and the BNL, Jolijn brings a wealth of expertise to the table. She holds a Master’s degree in Political and Social Sciences and has also headed her own start-up for two years, which further broadened her perspective on growing businesses. Her expertise includes scoping markets, seizing verticals, designing value propositions, identifying win-win partnerships, and building strong customer relationships.

As our International Business Developer, Jolijn will be focusing on growing our business by designing a go-to-market strategy and getting to know the personality, dynamics, and needs of Northern Europe. Her efforts will help us strengthen our unique selling proposition and build better relationships with our customers and partners.

Jolijn is attracted to the niche market of the leisure industry and BMI Leisure’s commitment to building and aligning its value proposition for customers. She is also excited about the opportunity to leverage her skills and experience to contribute to the company’s growth while working with a talented cross-functional team.

In her spare time, Jolijn loves to travel and explore new cities, especially in good weather. We are thrilled to have her on board and look forward to seeing her thrive at BMI Leisure.

Please join us in welcoming Jolijn to the team and wishing her all the best in her new role as our International Business Developer. We can’t wait to see the impact she’ll make on our company’s growth and success.