From local kart­ing squad to glob­al soft­ware part­ner in the leisure indus­try: meet BMI leisure

On Tues­day 13 Sep­tem­ber the Bel­gian com­pa­ny BMI Leisure launched its new brand and web­site. The Saas-scale-up,formerly known as SMS-Tim­ing, changes name and face to include her grow­ing client port­fo­lio. The com­pa­ny served the kart­ing niche for 22 years, but is ready to expand to the entire leisure indus­try. The rebrand­ing hap­pens as the com­pa­ny grew over 25% in com­par­i­son to last year.

The new look-n-feel breathes pro­fes­sion­al­i­ty, and BMI’s new fair booth looks classy and inno­v­a­tive. ​“And that’s what we need, because we basi­cal­ly ask clients for an open heart surgery to migrate all their man­age­ment tools into one ERP,” says CEO Mark Lebouille. “ In the past 22 years we gath­ered many clients that ful­ly trust us, and who asso­ciate our prod­uct with qual­i­ty and flex­i­bil­i­ty,” Lebouille adds. The Bel­gian com­pa­ny is also trust­ed by Green Park Invest­ment Part­ners.

BMI Leisure auto­mates sev­er­al process­es in leisure venues, rang­ing from online book­ing and mar­ket­ing emails to POS and stock. Their Enter­prise Resource Plan­ning or ERP soft­ware also pro­vides enough flex­i­bil­i­ty for inte­gra­tions with oth­er tools. This allows leisure cen­ters to oper­ate more effi­cient­ly, enabling them to grow faster. ​“And that’s where you find the suc­cess of BMI Leisure: in the suc­cess of its clients,” con­cludes the CEO.

The SaaS-com­pa­ny serves over 300 clients in 70 coun­tries. BMI Leisure has a team of 35 employ­ees con­sist­ing of 15 dif­fer­ent nation­al­i­ties. They cel­e­brat­ed the rebrand­ing with a nice busi­ness retreat.

The new booth has been inau­gu­rat­ed in Lon­don dur­ing the IAA­PA Europe expo the past few days. 

About BMI Leisure

BMI Leisure is a suc­cess­ful and prof­itable scale-up and has acquired a top tier posi­tion as a SaaS (Soft­ware as a Ser­vice) solu­tion provider with­in the leisure indus­try. Our all-in-one solu­tion has been rec­og­nized as best-in-class for enter­tain­ment cen­ters world­wide. We help these cen­ters to opti­mize their full oper­a­tional flow across venues, enhance the guest expe­ri­ence and auto­mate their mar­ket­ing efforts.