Meet our new Busi­ness Devel­op­er Joli­jn

BMI Leisure is thrilled to announce our newest addi­tion to the team, Joli­jn Janssens, as our Inter­na­tion­al Busi­ness Devel­op­er for the BNL, UKI, and the Nordics.

With over ten years of expe­ri­ence in mul­ti­ple com­mer­cial roles in the UKI and the BNL, Joli­jn brings a wealth of exper­tise to the table. She holds a Mas­ter’s degree in Polit­i­cal and Social Sci­ences and has also head­ed her own start-up for two years, which fur­ther broad­ened her per­spec­tive on grow­ing busi­ness­es. Her exper­tise includes scop­ing mar­kets, seiz­ing ver­ti­cals, design­ing val­ue propo­si­tions, iden­ti­fy­ing win-win part­ner­ships, and build­ing strong cus­tomer rela­tion­ships.

As our Inter­na­tion­al Busi­ness Devel­op­er, Joli­jn will be focus­ing on grow­ing our busi­ness by design­ing a go-to-mar­ket strat­e­gy and get­ting to know the per­son­al­i­ty, dynam­ics, and needs of North­ern Europe. Her efforts will help us strength­en our unique sell­ing propo­si­tion and build bet­ter rela­tion­ships with our cus­tomers and part­ners.

Joli­jn is attract­ed to the niche mar­ket of the leisure indus­try and BMI Leisure’s com­mit­ment to build­ing and align­ing its val­ue propo­si­tion for cus­tomers. She is also excit­ed about the oppor­tu­ni­ty to lever­age her skills and expe­ri­ence to con­tribute to the com­pa­ny’s growth while work­ing with a tal­ent­ed cross-func­tion­al team.

In her spare time, Joli­jn loves to trav­el and explore new cities, espe­cial­ly in good weath­er. We are thrilled to have her on board and look for­ward to see­ing her thrive at BMI Leisure.

Please join us in wel­com­ing Joli­jn to the team and wish­ing her all the best in her new role as our Inter­na­tion­al Busi­ness Devel­op­er. We can’t wait to see the impact she’ll make on our com­pa­ny’s growth and suc­cess.