Elev8 Fun: Scal­ing oper­a­tions at record speed with BMI Leisure

Elev8 Fun burst onto the FEC scene by cre­ative­ly repur­pos­ing big-box spaces left behind by the retail apoc­a­lypse. This well-timed move allowed them to cap­i­tal­ize on the grow­ing trend of expe­ri­ences over goods. Their mis­sion was to pro­vide excit­ing expe­ri­ences to mil­len­ni­als and younger gen­er­a­tions.

Forg­ing a true part­ner­ship

Bri­an Lopez was hired to opti­mize Elev8 Fun’s expe­ri­ences and scale them to a new loca­tion per year. He pre­vi­ous­ly set up oper­a­tions for Xtreme Action Park in Ft. Laud­erdale and had insight into oper­a­tional effi­cien­cy. How­ev­er, the dif­fer­ent sys­tems used for book­ing, food, and com­mu­ni­ca­tion in Xtreme Action Park cre­at­ed chaos. To stream­line oper­a­tions, Bri­an switched to BMI Leisure, which uni­fied the dis­parate sys­tems and got them talk­ing to each oth­er. This led to a part­ner­ship between Lopez and BMI Leisure, which Lopez car­ried over to Elev8 Fun. Lopez rec­og­nized the oppor­tu­ni­ty to build Elev8 Fun’s oper­a­tional infra­struc­ture from the ground up with BMI Leisure.

Chang­ing the game with self-serve kiosks

One of the first ele­ments Lopez and BMI Leisure focused on was the self-serve kiosk plat­form. ​“BMI Leisure’s kiosk solu­tion is a great exam­ple of soft­ware and hard­ware work­ing togeth­er, push­ing the lim­its of automa­tion,” he says. Lopez worked direct­ly with BMI Leisure to improve and cus­tomize the kiosk work­flow. They suc­cess­ful­ly adapt­ed BMI Leisure’s Self-Serve Kiosks to Elev8 Fun’s needs. These kiosks will now be built into every new Elev8 Fun loca­tion on day one. With the self-serve kiosk solu­tion, Elev8 Fun reduced the need for staff to man­age cus­tomer reg­is­tra­tion and sign waivers. The ratio of employ­ees to self-serve kiosks is now 1:4.

Tan­gi­ble ben­e­fits with BMI Leisure

Thanks to BMI Leisure, Elev8 Fun was able to scale its oper­a­tions at record speed. BMI Leisure pro­vid­ed a sta­ble soft­ware solu­tion that allowed for seam­less inte­gra­tion with oth­er sys­tems, like Inter­card’s Cash­less Sys­tem. The self-serve kiosk solu­tion reduced the need for staff, and the part­ner­ship with BMI Leisure allowed Elev8 Fun to build its entire oper­a­tional infra­struc­ture from the ground up.