DIG­I­TAL MAR­KE­TEER

Are you a dig­i­tal mar­ket­ing pro? Do you want to become part of a SaaS scale-up? Read on.

Job descrip­tion

We are look­ing for a dig­i­tal mar­ke­teer to join our mar­ket­ing team. Your main respon­si­bil­i­ty will be to cre­ate demand gen­er­a­tion cam­paigns – with a key focus on gen­er­at­ing as many MQLs as pos­si­ble to sup­port our company’s growth. You will work close­ly with sales to man­age the life­cy­cle stages of incom­ing traf­fic, and achieve high con­ver­sion rates.

You focus on deliv­er­ing the right con­tent and con­ver­sa­tions through­out the cus­tomer jour­ney. Because of that, you have out­stand­ing com­mu­ni­ca­tion skills and know how to trans­late our mes­sages to the right audi­ence. Fur­ther­more, you are result-dri­ven, assertive and car­ry a great sense of respon­si­bil­i­ty.

Your job respon­si­bil­i­ties include:

• Set-up of demand gen­er­a­tion cam­paigns, with a focus on MQL gen­er­a­tion
• Con­tent cre­ation to sup­port these cam­paigns and our thought lead­er­ship strat­e­gy
• Cre­ation of brand aware­ness, email mar­ket­ing, lead gen­er­a­tion, and lead nur­tur­ing cam­paigns
• Man­ag­ing the con­tact data­base and work­flows in Hub­Spot, own the life­cy­cle stages
• Hav­ing a clear focus on our buyer/​candidate per­sona and know how to reach them
• Pub­lish­ing con­tent on our web­sites and social media to back your cam­paigns
• Con­tin­u­ous opti­miza­tion

Your qual­i­fi­ca­tions

You:

• Live in Bel­gium
• Are flu­ent in Eng­lish. Both spo­ken as writ­ten
• Have a Bachelor’s or Master’s degree
• Have expe­ri­ence with B2B dig­i­tal mar­ket­ing, such as SEO, con­tent mar­ket­ing, SEM, social media, adver­tis­ing and email mar­ket­ing
• Have expe­ri­ence with mar­ket­ing automa­tion and CRM (prefer­ably Hub­Spot)
• Have expe­ri­ence with CMS (prefer­ably Craft)
• Are result ori­ent­ed
• Have a can-do atti­tude, work inde­pen­dent­ly and proac­tive
• Have an eye for detail and are a per­fec­tion­ist
• Can man­age your own projects and time
• Are eager to learn new things, and dare to col­or out­side the lines
• Are ver­sa­tile and flex­i­ble, and able to switch eas­i­ly from one dif­fer­ent kind of task to the oth­er
  

An affin­i­ty with tech is a plus.

Our offer

BMI Leisure pro­vides you with all the con­ve­niences that make your work, per­son­al devel­op­ment and life as bal­anced and enjoy­able as pos­si­ble.

We aim to be suc­cess­ful by grow­ing togeth­er. That’s why we are com­mit­ted to bring you to your full poten­tial by lever­ag­ing and grow­ing your skills and exper­tise. We offer ample oppor­tu­ni­ties to grow along­side the com­pa­ny, allow­ing you to have sig­nif­i­cant impact and stim­u­late your own career path.

We strive for an inclu­sive inter­nal cul­ture that’s built on trust and pro­vide you with free­dom and flex­i­bil­i­ty to ful­fill your role. We expect an equal com­mit­ment and​“can-do” men­tal­i­ty to go the extra mile and main­tain pole posi­tion.

At BMI Leisure, we offer an inspir­ing and ener­giz­ing envi­ron­ment, and a high­ly moti­vat­ed team to work with in an inter­na­tion­al con­text. On top of a com­pet­i­tive salary and the usu­al perks, we can offer you a share in our joint suc­cess through our employ­ee equi­ty plan.

About BMI Leisure

BMI Leisure is an estab­lished SaaS com­pa­ny in the leisure indus­try. We help enter­tain­ment cen­ters world­wide opti­mize their full oper­a­tional flow across venues. And that’s not all. Our all-in-one solu­tion enhances guest expe­ri­ences, auto­mates mar­ket­ing efforts and offers 24/7 sup­port.

We’ve been surf­ing the waves of this indus­try for over 20 years. And while the water’s not always been nice and steady, we keep on expand­ing and improv­ing.​How? you may won­der. Thanks to a grow­ing team of 30 experts from over 15 nation­al­i­ties. And of course, the over 300 enter­tain­ment cen­ters from 70 coun­tries who believe in us and con­tin­ue to trust us as the best part­ner for their growth.

Apply for this vacan­cy

Does all this sound com­pelling to you? Go ahead and apply by send­ing us your CV and moti­va­tion let­ter to hr@​bmileisure.​com. Sub­ject name: Dig­i­tal Mar­ke­teer Appli­cant.

Or you can call +32 14 560 070 and ask for Hen­ri.