CONTENT MARKETEER

Are you a dynamic marketing profes­sional who thrives on crafting compelling content? Do you possess a proven track record of driving engagement and fueling growth in the SaaS industry? If so, we’re seeking a Content Marketer ready to elevate our brand to new heights!

As the Content Marketer, you’ll be the architect of our content and digital marketing endeavors, igniting excitement and driving results across all channels. Your mission? To captivate our audience, nurture leads, and fuel growth through strategic content creation and digital wizardry. In this pivotal role, you’ll be at the forefront of shaping our brand’s narrative and driving measurable impact on our business growth.

Key respon­si­bil­ities

Content Strategy

• Develop a content strategy that aligns seamlessly with the company’s vision.
• Act as our in-house writer, empha­sizing our thought leadership as a compre­hensive software partner.
• Collab­orate in shaping and maintaining the company’s distinctive tone of voice.

Content Creation

• Generate engaging content designed for various target audiences and stake­holders, from conception to release.
• Develop and oversee a compre­hensive content calendar to draw a qualified audience to our commu­ni­cation channels, including case studies, blog posts, whitepapers, web pages, webinars, infographics, emails, event materials, and social media content.
• Support team members in creating content for diverse marketing objec­tives.

Conversion

• Increase new leads by converting site visitors through effective call-to-actions, landing pages, and lead-gener­ation materials.
• Work with our marketing team to produce compelling digital campaign content.
• Oversee both on-page and off-page SEO efforts.

Quali­fi­ca­tions

• Minimum of 2 years of experience in copywriting in an SEO context. You can balance SEO objec­tives with quality writing that engages the user.
• ToV and style guide: You are passionate about bringing some person­ality to our writing. You know how to create and implement a fitting tone of voice.
  
• Previous experience or knowledge in HubSpot is a plus
  
• Proven ability to thrive in a fast-paced, dynamic environment, juggling multiple prior­ities and deadlines.
  
• Proven affinity with digital marketing (SEO, SEA, Content, Social Media Email marketing,..)
  
• Languages: Fluent in English, other European languages is a plus

Our offer

• An attractive salary package with additional benefits such as meal vouchers, eco-vouchers, group insurance, hospi­tal­ization insurance, a work computer, contri­bution to your internet bill, company car, and a 13^th-month salary.
• Flexible working hours and the possi­bility of 2 days of homeworking/​week, providing flexi­bility to balance personal and profes­sional life effec­tively.
  
• Oppor­tu­nities for career growth and devel­opment through training programs.
  
• An enriching experience within an ambitious and expanding group.

About BMI Leisure

BMI Leisure is an estab­lished SaaS company in the leisure industry. We help enter­tainment centers worldwide optimize their full opera­tional flow across venues. And that’s not all. Our all-in-one solution enhances guest experi­ences, automates marketing efforts and offers 24/7 support.

We’ve been surfing the waves of this industry for over 20 years. And while the water’s not always been nice and steady, we keep on expanding and improving. How? you may wonder. Thanks to a growing team of 30 experts from over 15 nation­al­ities. And of course, the over 300 enter­tainment centers from 70 countries who believe in us and continue to trust us as the best partner for their growth.

Apply for this vacancy

Does all this sound compelling to you? Go ahead and apply by sending us your CV and motivation letter to hr@​bmileisure.​com. Subject name: Content Marketeer.

Or you can call +32 14 560 070 and ask for Henri.